David Soong

Founder of AXIOO, Serial Entrepreneur

David Soong

Founder of AXIOO, Serial Entrepreneur

Biography

David Soong is the Founder of AXIOO, a photography & videography company specializing in wedding, engagement, and family portraitures. Since 2002, AXIOO has decorated the landscapes of the Indonesian wedding industry, filling it with inspiring love stories and the signature “AXIOO Kiss”. AXIOO is currently the most recognized wedding photography company in Indonesia with a fast-growing clientele in Asia.

He is a man of visions. This serial entrepreneur has no bigger secret than a profound and honest passion for sharing only the best, and a consistent yearning for creative work. To date, he owns a F&B chain of 80 restaurants. He has also founded Bridestory, a wedding portal, and launched Printerous, an online shop offering personalized and commissioned print merchandise. What started off as a hobby has evolved into a movement to revolutionise the world of wedding photography when David opened the doors of AXIOO with wife, Felicia.

As someone passionate about love and a believer that strong marriages create better communities and societies, David take AXIOO beyond “capturing sweet wedding pictures” to creating lasting impressions on their customers. It is not uncommon for David to switch roles between photographer, psychologist and marriage mentor. He believes that through these relationships, he is allowed to enter people’s lives and make an impact. There is nothing David enjoys more than watching people fall in love. Their stories inspire his creativity and their trust challenge him and his team to be better. This is how David and AXIOO make a revolution in the world of wedding photography.

David has three passions in life: photography, travel, and culinary adventures. When he’s not taking pictures or traveling the world, you will find him in the kitchen or in his backyard barbecuing steaks for his friends.